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You've probably heard this before.
People do business with people they know, like, trust and more importantly REMEMBER.

That begs the question.

Do your customers, clients, prospects REMEMBER YOUR BRAND or COMPANY when they need you the most?

HVAC is blowing HOT AIR.
The roof has a MASSIVE LEAK.
Our GENERATOR didn't kick on during the hurricane.
The GARAGE door won't budge.

You get what I am saying, we think that homeowners are sitting around thinking about us because BUSINESS IS GOOD RIGHT NOW.

So here is the truth on how to stay TOP OF MIND, ALL THE TIME.

There are four reasons people don’t buy from you.
No Need
Don’t take it so personally. Sometimes when people don’t buy from you, it’s because they simply don’t want what you are offering. They may need what you are offering and not know or acknowledge that need, but the bottom line is they don’t want it yet.

Go where people want you. Avoid the square-peg-in-round-hole conundrum and look for a square hole.

No Money
Businesses and consumers generally don’t avoid purchases because they don’t have the money necessary to purchase. They usually don’t buy because they decide buying something else (like food) is more important to them.

Make sure they really feel what it will be like to have that problem eliminated. Use ZignZag automated postcards to communicate how you can solve their problems.

When you do all of these things, guess what?

People will buy from you like crazy.

No Hurry
People tend to drag their feet even after deciding to buy something. The longer they wait to purchase, the more likely they are to forget why your product or service is valuable or even necessary to them. Keep your message in front of them with repetitive mailings.

If you don’t, you’ll lose the business.

No Trust
Here are three ways to build trust that I’ve found effective for any business:

  • Eliminate the risk with some kind of guarantee, such as a free trial, a money-back guarantee, or a “keep the free gift even if you don’t keep the product” type of offer.
  • Give them testimonials from satisfied customers and/or provide references that prove the quality and reliability of your product or service.
  • Make it easy for your prospects and customers to communicate with you and get their questions and concerns answered. Let them see that you and your business are real and you value earning and keeping their trust.
To recap, these are the only four reasons people don’t buy from you:
Increase your sales and profits by responding to these preemptively:

  • No need, no hurry, no money, and no trust.
  • Do everything you can to mail your ZignZag postcards to people and businesses likely to already want your products or services
  • Make it clear how valuable the benefits of your products and services are to them
  • Create an irresistible offer
  • Get them to realize the urgency and the value of your products and services NOW
  • Show them they can trust you by offering security regarding the benefits your products or services offered

Okay, now let's put your ZignZag marketing strategy together.
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ZignZag Solutions

Go Local

New Homeowners Program – Put your business in front of new homeowners every month!
Automated mailings + Repetition = Opportunities.

Website 2 Mailbox

You now have the power to send real printed postcards to prospects who visit your website even before they’ve provided you with their contact information.

@The Job Drop

Connect with more homeowners in the areas where you are currently working. “We are working in the neighborhood and increasing property values, You’re Next”

The Farmer

Strategically plant postcards where you want new business to grow.This is a tried-and-true method for ages.
Repetition = Results

Going Deep

Never forget the gold mine in your CRM, go deep, and keep in constant communication with your entire database.
Consistency = Conversions
Free Resources
The 11x Rule of Repetition by ZignZag

How To Run A Strategic Direct Mail Campaign